E-commerce marketing · nationwide
Google Ads for e-commerce
Shopping, Performance Max, and a product feed built to sell. We turn ad spend into profitable orders by bidding to real revenue and margin, not clicks or vanity ROAS, and feeding purchase data back into Google so Smart Bidding chases the buyers that actually pay.
- Google Shopping & Performance Max
- Merchant Center feed optimization
- Revenue-based, closed-loop bidding
Built for online stores
We sell products, not just clicks
Feed is the foundation
Titles, images, GTINs, and category mapping decide which searches you win. We treat your Merchant Center feed as a performance asset and optimize it continuously, not a set-it-and-forget-it upload.
Margin-aware bidding
A $40 order and a $400 order are not the same. We bid to revenue and profit with target ROAS, so budget flows to the products and buyers that actually make you money.
Tracking that survives 2026
GA4 e-commerce events plus server-side tagging keep purchase and revenue data accurate as browser tracking degrades, so bidding has clean signal to learn from.
What we deliver
- Google Shopping & Performance Max campaigns
- Merchant Center setup & feed optimization
- Target ROAS bidding tuned to your margins
- Search & brand-defense campaigns
- GA4 e-commerce & server-side conversion tracking
- Dynamic remarketing to recover carts
- Weekly optimization and clear revenue reporting
A complete system
More than ads: a revenue engine
Most agencies optimize to the ROAS Google reports in the interface. We reconcile that against what actually landed in your store, then feed real purchase and margin values back into Google so Smart Bidding compounds toward profit over time.
Let's make your brand terrible at hide-n-seek.
How we grow a store
A simple system, run with discipline
Fix the feed & tracking
We audit and rebuild your Merchant Center feed and verify accurate revenue tracking. Nothing scales cleanly until the data underneath it is right.
Build the campaigns
Shopping, Performance Max, and search structured around your best-margin products, with target ROAS aligned to your real economics.
Optimize to profit
We push purchase and margin data back to Google, cut what loses money, and scale what compounds, reviewed every week.
Our signature edge
Closed-loop attribution for e-commerce
The same system behind our home-services work applies to online stores: track the click, match it to the real order and its margin, and feed that value back into Google so bidding optimizes toward profitable revenue instead of raw conversion count.
We build tools too
Software that turns spend into clarity
Beyond managing accounts, we license white-label analytics software, Tradebook and Meridian, that reconcile spend, leads, and revenue into one honest view. If you want the reporting layer as well as the campaigns, it's here.
Who this is for
- DTC and product brands ready to scale profitably
- Stores on Shopify, WooCommerce, or custom builds
- Owners who want revenue reporting, not vanity metrics
- Businesses that sell nationwide
E-commerce PPC FAQs
How much should an e-commerce store budget for Google Ads?
It depends on your margins, average order value, and target return on ad spend. Many stores start Shopping and Performance Max between $2,000 and $10,000 per month, then scale as the return proves out. Because we bid to real revenue and profit rather than clicks, budget follows what's actually working instead of a fixed guess.
What's the difference between Google Shopping and Performance Max?
Standard Shopping gives you control and clean search-term visibility on the Shopping network. Performance Max uses your product feed plus creative assets to sell across Shopping, Search, Display, YouTube, Gmail, and Maps from one campaign. Most stores run a combination, and feed quality drives both.
Do I need Google Merchant Center and a product feed?
Yes. Shopping and Performance Max are powered by a product feed in Google Merchant Center. Feed quality, titles, images, GTINs, and category mapping largely determine which searches you show for and how efficiently you sell. Feed optimization pays back more than almost anything else we do.
How do you measure e-commerce performance?
We track revenue and return on ad spend, not just conversions, and we push real purchase and margin data back into Google so Smart Bidding optimizes toward profitable orders. GA4 e-commerce events and server-side tracking keep the numbers accurate even as browser tracking degrades.
Can you work with Shopify, WooCommerce, or a custom store?
Yes. We work across major platforms and custom builds. What matters is a clean product feed, accurate conversion and revenue tracking, and fast, conversion-focused product and landing pages, all of which we set up and maintain.
Ready when you are
Let's grow your store
Get a free, no-pressure plan for your e-commerce business, with a feed and tracking audit included.